If you’re planning to sell this fall, setting the right price can make or break your sale. A realistic number attracts more buyers and prevents wasted time on the market. Learn how to price smart, avoid overpricing, and sell with confidence before the holidays.

Determining the right asking price for your home is more than picking a number—it’s a careful blend of market research, pricing tactics, and buyer psychology. From creating buzz with competitive pricing to using strategic price bands, finding the sweet spot can attract serious buyers and even spark bidding wars. Here’s how to price your home to sell quickly and profitably.